BeautyActive
Finesse Concept
Website, a statistics dashboard and the salon's day-to-day management. We keep working on the system together, month after month.
CaptureConvertRetainDashboardWebsite
Software and systems for businesses
Your business grows. So does the chaos.
Someone asks about prices on Saturday night, you reply on Monday. Appointments, in your head or in a notebook. The same questions, answered by whoever picks up. Regular clients long gone, and nobody noticed.
We build the systems that keep the chaos in check. Then we run them. We don't hand them over and disappear.
Systems running 24/7
Systems running 24/7
- New lead captured from the website
- Reply sent in 42 seconds
- Appointment booked for tomorrow, 10:30
Who builds itGabriel and Cristian.
Gabriel and Cristian.
Two engineers, zero middlemen.
More than five years of experience each. We build the system, we improve it, we answer you, we fix it, with no one in between.
Tailoredbuilt around how you work, not on a template
Securesecurity standards applied
Long-termwe keep working together as your business grows
How it goes
- 01
We reply, personally Within 24h
You hear from a founder, not an automated message.
- 02
A free call, with a founder 30 min
We work out what fits and what you need.
- 03
A clear proposal, in writing Within 48h
Scope, price, timeline, deliverables and exclusions, all in writing.
- 04
Your system goes live 2-4 weeks
We build, test, launch and document. You get access and maintenance.
Why it happens
How the chaos creeps in
None of the things below comes from a mistake. They all show up the same way: the business grows, while the way it's run stays the same.
Volume
- worked at
- 20/month
- breaks at
- 60/month
what changed
- the same method, three times as much to keep in your head
- nothing broke, it just grew
It's not a problem of attention. It's one of capacity.
Dependency
- with you
- runs
- without you
- stops
what only you know
- who asked for what
- who was promised what, and by when
- who needs a call back, and when
When you're busy or away, everything else stops too.
Duplication
- places
- 4
- connected
- 0
where the same data lives
- Excel, a paper diary, WhatsApp, invoicing software
- each one updated separately, by hand
Each one solved something. Together they don't say the same thing.
Scaling
- new client
- +1
- work
- +1
what repeats
- the same steps done by hand, for every new client
- the only lever left is hiring
Revenue grows linearly. So does the work.
None of this gets fixed by working harder. It gets fixed by taking the tracking out of people's heads.
The four systems
From the first message to the customer who comes back
Capture, Convert and Retain are three stages, in order. Operate isn't the fourth — it's the layer the other three run on.
Capture
You're easy to find, and no interested customer goes unanswered
From the Google search to the first reply, the whole journey is covered, around the clock.
- a website that captures inquiries, new or optimized
- an optimized Google profile, so you show up in searches
- calls and WhatsApp answered 24/7, with calendar booking
- website, Facebook, Instagram and email in one flow, with a 60-second reply
Instant replyGoogleReviews
Convert
More inquiries become paying customers
You always see who's close to buying and who's going cold.
- your own customer tracking system, with your data
- a visual pipeline, built on your real sales process
- automatic 10-day follow-up on unanswered inquiries
- a weekly digest of where every opportunity stands
PipelineFollow-upReports
Retain
Customers come back, buy again and recommend you
One reactivated customer often covers the monthly cost.
- automatic reminders 24h and 2h before each appointment
- automatic win-back of inactive customers, on WhatsApp
- monthly campaigns to opted-in contacts: seasonal offers, new services
- Google reviews requested automatically after each visit
RemindersOffersCampaigns
Operate · Dashboard
What keeps the other three running
They run on their own. You see everything, in real time.
- Statistics
- Leads, appointments, invoices and reviews, up to date — with their monthly trend.
- Management
- Pipeline, calendar and clients, in one place, without jumping between apps.
- Working with Flowetica
- Included hours used and remaining, change requests and Flowetica Care status.
Dashboard · exampleLive
Leads
148
↑ 23%
Bookings
96
↑ 11%
Recovered
2,840
EUR
Reviews
31
↑ 8
Apr
May
Jun
Jul
Aug
Sep
Inquiries Bookings
Illustrative figures. Your dashboard shows your business's real data and is included in every package.
Already using tools like HubSpot, Calendly or others? Keep them, we connect them and make them work together. And if your need isn't listed above, we build custom solutions.
Services
Where it usually starts
It's rarely all built at once. It starts with one entry point, usually the one that hurts most often, and the rest connects to it when it makes sense.
Process automation
We connect the apps you already use and take out the manual steps between them.
Details →AI receptionist
Picks up the messages and calls you can't get to, replies and books into your calendar.
Details →Appointment automation
Booking from a message, confirmation, a reminder beforehand and one-click rescheduling.
Details →CRM integration
Every request enters the CRM with its source, gets an instant reply and is followed through to the end.
Details →Project
Apps and platforms
A client portal, an operations dashboard or a module on top of what you already use. No subscription.
Details →Project
Website
A business website or an online store, on our own code. No subscription, or connected to the systems above.
Details →What it looks like for you
Pick your industry
Operational problems follow the same patterns whatever the industry. Only the automations differ.
Before
After
Before
The phone rings mid-treatment, nobody picks up, and the caller rings somewhere else.
After
The message gets a reply and a booking in your calendar, without you looking up.
Before
The client forgets and doesn't cancel, and the slot stays empty: it can't be sold anymore.
After
The reminder asks for confirmation in good time, so a freed-up slot can be sold again.
Before
A regular client stops coming: noticing their absence is nobody's job.
After
An inactive client automatically gets a concrete reason to come back.
The right package
from €1,799 setup · €399 / month
Projects
What we've built, and for whom
Systems and sites running right now, plus what's being built. No mockups and no made-up clients.
Professional servicesActive
Contabil Rapid
Brochure site, with a connected contact form.
Website
AgenciesUnder construction
Brands Voice
Brochure site, in progress.
Website
How we work together
Collaboration
Monthly subscription
What the monthly subscription covers
You're not paying for hosting, you're paying for it to work — and the same team that built the system stays responsible for it.
- From
- €199/month
- Changes
- €79/h
Flowetica Care
What you can add on top of the base package
Continuous evolution and priority treatment: your system improves month over month, and your requests skip the queue.
The two tiers
Flowetica CareFlowetica Care
+ €199/monthFlowetica Care +Flowetica Care Plus
+ €399/monthFounding
Among the first businesses invited into the program
In exchange for a case study and a testimonial, you get preferential terms for the whole duration of the program.
- Setup
- −50%
- Subscription
- −50%
- First month
- Free
Referral
Refer and save
Already a client? Every new business you refer that becomes a client lowers your monthly subscription.
- Discount
- 50%
- Per referral
- 1 month
Partnerships
Have clients who could use us? Refer them.
You see the same problems at your clients every month. You make the introduction, we build the system — and you earn the commission below, for the term originally signed.
- Setup
- 20%
- Subscription
- 10%
- The referral stays yours
- 120 days
FAQ
Questions, answered.
What does it cost?
The Start package begins at €799 setup + €199/month. Full packages run from €1,399 to €2,799 setup + €299 to €599/month. Setup is paid in 2 instalments: 50% when work starts, 50% on delivery. All prices are shown on the pricing page. No per-message or per-seat fees. The first subscription month is free at any term you sign, once. A 6 or 12 month commitment also brings free Flowetica Care months and a better monthly price.
What does the subscription cover, and what is paid separately?
The subscription covers keeping the system running: hosting, monitoring, error fixes, maintenance updates and support. Improvements — flow changes, new automations, adjustments to your process — come from Flowetica Care, which includes 4 hours a month. Without Flowetica Care, these are billed at €79/hour, with a 1 hour minimum billing block. Urgent work, requested with less than 24 hours' notice or outside business hours, carries a 50% surcharge. Entirely new functionality is quoted separately, as a project.
How long does a Flowetica system take to implement?
Most first systems are live in 2 to 4 weeks, depending on complexity. We define the exact scope on the 30-minute call, build in short stages, test before launch and hand over with a live session, so you see results early.
What does an AI front desk do?
The Flowetica AI front desk answers your calls and WhatsApp messages 24/7. It qualifies leads, answers common questions, books clients straight into your calendar and escalates complex cases to you. Your clients get an instant answer at any hour, including outside business hours.